I don’t offer logo-only services mainly because it would be a disservice to my clients to fail to give them all the tools they need to be successful. You need a lot more than a logo — brand fonts, custom color palette, photographic styles, brand voice, and more — to professionally and effectively present yourself to your ideal audience year after year, and my branding packages are designed to do just that.

Honestly? You’ll get all the files you’ll ever need — and probably more than you think you’ll need. When you work with me on a comprehensive branding package, you’ll receive vector (pdf, svg, eps) and raster (jpg, png) files of all variations of your logo, tagline, standard graphics/treatments, and more all in a variety of color combinations. Additional items (depending on the project) may include a brand pattern, illustrations, backgrounds, and more. Need another variation down the road? Just let me know what you need, and I’ll make it happen.

In addition to my Branding Packages, I also offer Custom Squarespace Websites, Print + Digital Design, and much more. Get in touch for a custom proposal to suit your unique needs.

Absolutely! All of my flat rate projects have the option to be paid through periodic payment plans after the initial deposit is paid. The most common payment plan is biweekly payments, but I always do my best to be flexible for each of my clients.

Branding packages include up to two rounds of revision after the presentation of an initial concept based on our strategy conversations, a client questionnaire, industry research, experimentation, and more. My process is designed to get this as right as possible the very first time, and I’m grateful to say that that is often the case. If something isn’t working, however, we’ll discuss what can be improved, how to better align your brand assets to the brand strategy, and more, all in the goal of crafting a final product that is effective and connects with your ideal audience.

My job is to take your ideas, your story, your creativity, and transform it all into effective messaging, memorable visual communication, and more with a custom brand suite. That means, however, that I need to know your story, your ideas, your goals, etc. in order to do my job. As a client you will be expected to be a fully collaborative participant in this project, provide thoughtful and efficient feedback, provide design direction/inspiration as needed, and more. Branding is a big project — for both the client and the designer!

Absolutely! I offer custom Squarespace websites and, if you book the Premium Branding + Website Package, you’ll receive a discount for taking two big leaps forward towards awe-inspiring professionalism.

When you work with me, you’re investing in a professional design expert for their professional design eye, skills, and experience. If you have an idea for a specific symbol, icon, etc., I’m happy to include that in our strategy discussions early on. If you’re just looking for someone to take your sketch and digitize it, I’m likely not the best fit for you (and you’d be overpaying me anyways for that kind of service!).

Many designers focus on a specific style that they replicate with their client projects and over again. I don’t offer that kind of service. Why? Because I view branding as a collaborative process, meaning that my clients play a big role in every design project. My style is often colorful and often has a retro twist, but all of my branding projects end up looking completely unique because every client was completely unique.

My American Quarter Horse Sweet T and I have been together for nearly twenty years. Our relationship and our time together are one of the most important things in my life, and I wanted to make my passion for horses present on my other passion (aka Helle Creative!).

I often encourage my individually-owned clients to be bold and to explore personal touches to engage with your audience and make you even more unique in a crowded field. I realized that I was not taking my own advice and that I was hiding behind my personality-less materials! This change is part of my eternal struggle as an introvert to be unafraid of being myself. Sound familiar? We might make a good fit!